Yellow Pages or Television? Why Not the Internet?
There are many personal injury, medical malpractice, and litigation firms that advertise on television and in the yellow pages. We are seeing a real shift in the use of the Internet as a method for finding attorneys. Some personal injury firms can spend as much as $250,000 a year or more on yellow pages advertising. Those same ad dollars could create an Internet marketing plan that would dominate the major search engines for multiple keyword searches.
The best part about Internet marketing versus traditional advertising is the ability to track every visitor, every search term used, where they visited, how long they visited and to direct leads immediately to support staff and attorneys through their email and smartphones. These Internet leads are highly targeted people looking for a specific service and need to be called back or contacted, usually within 15 minutes of a lead coming through.
Personal injury firms and others who spend a great deal of their advertising budget on traditional methods could also benefit from sophisticated call tracking that only a website can offer. Dynamic content changes, the use of dynamic video in different pages and their headers, and other tools can only be utilized through the Internet.
We will begin to see a shift in the advertising budgets to the Internet. Make sure your firm is on the leading edge of this technology and contact us at www.vlawyerconsulting.com for a free law firm marketing review.
Law Firm Marketing – Build Your Foundation Now for Long Term Success
Law firm marketing on the Internet is a “game” that can be won. Like any game there are rules that have to be followed and as in sports…there are no shortcuts. Many lawyers would love to think that they can beat a system like Google, Yahoo! and other major search engines. The only way to win the game is play for the long term.
You can play the short term game of PPC, or pay-per-click, but be prepared to spend upwards of 5 to 10.00 per click! This ads up very quickly and your conversion rate (sales game) better be stellar. Like the story of the tortoise and the hair..slow and steady wins the race.
A better Internet strategy is to build a solid foundation. Any foundation must include a content-rich website with a contact form on every so that no matter which page the potential client lands on they can ask for more information. Then, and only then, can you look at sophisticated Internet marketing like SEO (search engine optimization) and PPC. Be sure to hire a qualified web designer that knows the legal market and can help with content writing…otherwise it is likely to never get done.
Contact us at www.vlawyerconsulting.com for a free website need analysis.
Law Firm Marketing – Clients Want Their Legal Services “Hot, Fast and Now”
Law firm marketing is quickly becoming a “game” that can only be won on the Internet. The traditional marketing efforts by law firms, yellow pages, billboards, and print ads, are becoming obsolete in the digital age where clients want their attorneys “hot…fast…and now”. I call this the McDonald’s syndrome.
Clients are growing up with technology and feel almost more comfortable sending a text message then meeting their attorney in person…and they know it costs less! Our clients today demand that there attorney be available by email, text message, smart phone, internet fax and on social media. I have more and more of my clients sending me messages on facebook due to the fact that it is private and there is no spam.
I look at this as a huge opportunity versus some who look at it as the decline of the “profession” of law. We can use this tectonic shift to better serve our clients and break down the traditional attorney-client barriers that bred distrust and miscommunication. I can use video conferencing to replace expensive office visits and I can see their emotion and what they are feeling as we talk. I can also record the session and save it in their digital file. Text messages can be archived as well as email and provide a trail of communication.
The number one reason why attorneys are grieved is lack of communication with their lawyer. Embrace technology and the new era of law firm marketing that, if not used to our advantage, will bury us like an avalanche.
Visit www.vlawyerconsulting.com for more information on how you can utilize technology to better serve your clients.