Search Engine Optimization
SEO for Attorneys
If you already have a website, we can still help! We are experts in making sure that your website not only exists in Cyberspace, but gets noticed by the most important people…potential clients. We are extremely detailed in our approach and have been helping companies come up higher in Google, Yahoo and Bing for over 10 years. Call Attorney William McNeil immediately if you would like to find out about our month-to-month contracts. We do not offer long term contracts as we want our results to speak for themselves!
Research and Keyword Analysis
This is the most critical aspect of search engine marketing. We evaluate and your current position, analyze your competitors, and create your search engine strategy. We also select the keywords and directories necessary for your site to get maximum traffic through the use of our keyword analysis and linking research. From here we can make projections on ranking results, and what you might expect in traffic.
On Page Optimization
Once we have a solid foundation from our research, we are able to optimize each page of your web site to ensure it gets indexed in the search engines. We review and optimize the following tags to make sure they are correct:
- Title Tags
- Link Text
- Image Alt
- Header Tags (H1 to H6 tags)
- Meta Description Keywords
- Head Tags (Cascading Style Sheets and JavaScripts are written to external files)
In addition to the code changes made to the site, we also review and modify the navigation utilizing keywords we found during our analysis. If your navigation is primarily image based, we switch to a text-based navigation. This ensures the search engines see quality content as link….giving you a better position and more sales.
SiteMaps and Robots.txt
In order for you to get maximum results, many search engines, such as Goolge, have created a sitemap tool to introduce your web site to their spiders. We will create and submit your sitemaps for the following search engines:
- Yahoo!
- Bing
We can also create an HTML version (in link form) of your sitemap and post it on your site. This enables visitors as well as spiders to visually navigate the site. In addition to the sitemaps, we also will create and update your robot.txt files with each of the search engines to make sure the spiders only crawl the necessary content of your site.
Linking and Directories
One of the most powerful aspects to any great search engine marketing campaign is getting quality sites to link to you. During our Research and Keyword Analysis, we identified several possible linking partners. We will negotiate links within these directories and web sites to increase the traffic, position, and page rank of your site.
Blogging, Articles & Content Syndication – RSS
By utilizing RSS, we help your site make more sales by increasing your link popularity and your increase exposure. This is a ‘must have’ service for those that sell items online, produce news online, or frequently update/change their web site on a regular basis. We also build a XML file to submit to various sitemap programs to ensure your site is indexed by search engines.
Maps & Local Business Programs
Local search is exploding, and being at the right place and the right time will help you convert more sales. We include you in Google’s, Yahoo’s, and MSN’s Local and Map services, as well as other well known local search services like Craigslist and online Yellow Pages. W help you drive more qualified traffic to your site using local terms and searches.
Bookmarking & Social Sites
More and more people are finding each other thru online networking sites like Facebook, Twitter and LinkedIn. We will help put you in several of the most popular online bookmarking sites like Delicious and social media sites like Craigslist. Not only will these sites help direct traffic to your site, they will help build links to your site, which helps your search engine rankings increase.
